How to credit event photos
Who to credit, where it goes, and why it gets you better photos next time.
Event photographers usually work for less than the photos are worth to the people in them. Credit is a big part of what they get back. Getting it right is easy, and it's how you keep good people shooting your nights.
The short version
Credit the photographer every time you post their photo, in the caption and as a tag, using the name they gave you.
Where it goes
| where | how |
|---|---|
| Instagram post | Tag them on the photo and name them in the caption: "photos by @name" |
| Instagram story | Mention them with a tag on the story itself |
| Press and blogs | "Photo: Name" under the image |
| Flyers and posters | Small credit line on the edge of the image |
| Your EPK | A credit on every photo |
Usage terms
Most event photos come with terms: fine for your socials and press, not for ads, merch or anything paid without asking. If you want to use a photo for a poster you're selling or a paid campaign, ask first. Most photographers say yes to a fair offer.
Don't
- Crop out a watermark or the credit
- Credit the venue or promoter instead of the person who shot it
- Repost a photo from someone else's account without the original credit
On presskit
Every gallery and press kit file carries the photographer's credit and usage terms. When an artist downloads a photo, the credit goes with it, ready to paste.