Photo sizes for Instagram, stories and press
The crops and pixel sizes to export, in one table.
Export at the size the platform shows, and it won't get cropped or recompressed in ways you didn't choose.
| where | ratio | pixels |
|---|---|---|
| Instagram feed, portrait | 4:5 | 1080 × 1350 |
| Instagram feed, square | 1:1 | 1080 × 1080 |
| Instagram stories and reels | 9:16 | 1080 × 1920 |
| Web and blogs | original ratio | 2048 on the long edge |
| Print and press | original ratio | full size, the original file |
Tips
- Portrait 4:5 takes the most room in the feed, which is why it gets the most attention
- Keep faces and text out of the top and bottom 250 pixels of a story, where the app puts its own buttons
- Send press the original file. Magazines and blogs resize it themselves
On presskit
Every photo is ready in web, print, 1:1, 4:5 and 9:16, and you can set the crop for each one so the faces stay in frame.